Building a digital success team for your eCommerce setup

Think of your eCommerce team as more than just a means to an end. 

It is, in fact, a whole game plan for your business. 

To make it work, we’ve brought together the right team and clearly defined roles & responsibilities to make sure your digital project hits the mark. 

So kick back & relax while we introduce our eCommerce team.

The Digital Marketing Team 

Social Media Manager

The role of a Social Media Manager is paramount in today’s digital age. They’re responsible for devising and executing effective social media strategies on platforms like Facebook, LinkedIn and Instagram (depending on the reach & target audience). 

They create engaging content and keep your online community buzzing with discussions & excitement about the brand. 

Ads Manager

Ads management is all about putting your business on the radar. Ads managers optimize ad campaigns across various platforms (social media and Google Ads) to maximize ROI. 

What does this mean for your business? Your ad campaigns reach the right audience at the right time for increased online visibility and sales. 

SEO Specialist

Search engine optimization (SEO) is the backbone of online visibility. 

Equipped with the knowledge & tools to optimize your website for search engines, SEO strategy remains relevant and effective with the dynamic landscape of search engine algorithms. 

SEO strategy includes keyword research, on-page optimization, backlink building, and staying updated on search engine algorithms. 

Put simply, when your website ranks higher on search engines, your potential customers can find you more easily.

Email Marketing Specialist

The wordsmiths of the digital world with a penchant for writing irresistible hooks, Email Marketing Managers have an intricate way with the words that makes them stand out in the vast sea of emails you receive on a daily basis. 

In short, they manage email campaigns, including newsletters, promotional emails, and segment your email lists for targeted marketing so your messages resonate with your audience. 

Ideally, you’d want a high open rate & a high click through rate or CTR (with the industry average for food being 2.12% in 2023) and a lower bounce rate, which is essentially the percentage of emails that failed to reach the recipient’s inbox. 

The Content Team


Content is king, they say. 

To drive conversions, businesses require top-notch, unique content on their pages. These include product descriptions, website content, and marketing materials that engage and inform your target audience. 

Photography & Videography 

Compelling visuals play a crucial role in attracting customers. With their top-notch content creation skills, they make your products shine & your images pop. 

But here’s the cool part: they’re not just taking pictures. They’re also telling a story with each shot or reel. 

Whether it’s a tasty meal or a sweet treat, they know how to make it look so good that you can almost taste it through the screen.

Graphic Designer 

Eye-catching graphics and visuals are essential for your website, social media, and marketing campaigns. They not only grab the attention of your audience but also help convey your brand message effectively. 

In today’s digital age, where information is consumed rapidly, a well-designed infographic or an eye-catching video can break down complex ideas into easily digestible content. Needless to say, super talented folks!

The Customer Service Team

Customer Support Agent

Outstanding customer service is key to retaining customers and building a loyal customer base. When customers feel valued and well-cared for, they are more likely to continue doing business with you and recommend your products or services to others.

For instance, tossdown’s Customer Support Agents are trained to respond to inquiries, resolve issues, and ensure a positive customer experience through various communication channels.

The Analytics & Reporting Team

Ecommerce Analyst

Data provides invaluable insights into customer preferences, purchasing patterns, and market trends. It empowers e-commerce businesses to make informed choices about product offerings, pricing strategies, marketing campaigns, and even website optimization. 

By harnessing data, businesses can tailor their approach to meet the ever-changing demands of their target audience.

Market Research Analyst

Market Research Analysts play a crucial role in helping eCommerce businesses understand their target markets, make informed decisions, and develop effective strategies. 

The key responsibilities and tasks typically associated with the role of a market research analyst are data collection, data analysis, competitive analysis, consumer behavior analysis, market segmentation, and industry trends. 

The Operations Team

Inventory & Supply Chain Manager

Akin to behind the scenes heroes of online shopping, Inventory & Supply Chain Managers play a BIG role in making sure your customers get their online orders on time. 

Their job is all about making sure orders go smoothly. They keep an eye on what’s in stock, predict when more stuff is needed, and make sure everything gets sent out to customers without any hiccups.

Fulfillment Coordinator

Their job begins when a customer clicks “buy.” They ensure that the order is accurately recorded, products are picked from the shelves, and everything is carefully packed.

Once the package is ready, the Fulfillment Coordinator arranges for shipping, making sure it gets to the customer on time and in excellent condition. 

Return & Refund Specialist

Returns and refunds are as natural as day and night…

Return & Refunds Specialists serve as the troubleshooters and safety nets for both customers and businesses. Their role is vital in ensuring that the online shopping experience remains trustworthy and hassle-free. 

When customers have second thoughts, receive a damaged item, or simply change their minds, the Return and Refund Specialist is there to guide them through the process. 

The Technical Support & Innovation Team

Website Administrator

The role of a Website Administrator is indispensable. They tirelessly work behind the scenes to ensure that your online presence remains secure, up-to-date, and glitch-free.

They keep an eye on the latest updates, implementing them seamlessly to enhance functionality and user experience. 

Whether it’s a critical security patch or a new feature that improves navigation, the Website Administrator ensures your website is always working efficiently and free of any technical issues. 

The Sales & Promotions Team

Sales Strategist

Sales Strategists are the “main characters” behind an eCommerce business’s revenue growth. 

They have a deep understanding of market dynamics, consumer behaviors, and product offerings. They leverage this knowledge to come up with sales strategies that align with the company’s goals and resonate with the target audience.

Business Development Strategist

Business Development Managers are the growth catalysts for eCommerce businesses. They identify, cultivate, and nurture partnerships with other businesses, influencers, or affiliates to propel your brand into new territories and markets.

They recognize that successful partnerships can lead to a win-win scenario, where both parties benefit from shared resources, expertise, and audience access.

Influencer Marketing Coordinators

Influencer marketing is a powerful way to reach a broader audience, manage relationships with influencers, and coordinate campaigns to boost your brand’s visibility.


And there you have it! Our very own eCommerce team designed specifically to help your business grow. 

tossdown, with its expertise in web development & marketing services for food businesses, offers a comprehensive range of services to help you build and maintain your business with a winning digital success team.