{"id":706,"date":"2024-04-29T16:56:52","date_gmt":"2024-04-29T11:56:52","guid":{"rendered":"https:\/\/tossdown.com\/blog\/?p=706"},"modified":"2024-05-27T15:37:05","modified_gmt":"2024-05-27T10:37:05","slug":"how-to-run-an-e-commerce-seo-audit-for-your-online-store","status":"publish","type":"post","link":"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/","title":{"rendered":"How to run an e-commerce SEO audit for your online store"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The visibility of your online store can make or break your business.\u00a0<\/span><span style=\"font-weight: 400;\">But what really determines whether customers find you in the vast online marketplace? Well, it all boils down to how well your store is optimized for search engines.\u00a0<\/span><span style=\"font-weight: 400;\">That&#8217;s exactly why you need an e-commerce SEO audit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your store\u2019s online visibility is largely influenced by your search engine optimization strategies, making an e-commerce SEO audit an essential tool for any online business aiming to increase traffic and sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to see how it&#8217;s done? So, let\u2019s learn what an e-Commerce SEO audit is, and see how to conduct one for your online store effectively.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/#What_is_an_e-commerce_SEO_audit\" title=\"What is an e-commerce SEO audit?\">What is an e-commerce SEO audit?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/#Why_conduct_an_e-commerce_SEO_audit\" title=\"Why conduct an e-commerce SEO audit?\">Why conduct an e-commerce SEO audit?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/#Step-by-step_guide_for_an_e-commerce_SEO_audit\" title=\"Step-by-step guide for an e-commerce SEO audit\">Step-by-step guide for an e-commerce SEO audit<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_an_e-commerce_SEO_audit\"><\/span><span style=\"font-weight: 400;\">What is an e-commerce SEO audit?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An e-commerce SEO audit comprehensively examines how your online store performs in various SEO aspects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It assesses the effectiveness of your website in aligning with best practices to rank well on search engine results pages (SERPs).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This process helps identify successful strategies and pinpoint areas that need improvement, making sure your store remains competitive and visible to your target audience.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_conduct_an_e-commerce_SEO_audit\"><\/span><span style=\"font-weight: 400;\">Why conduct an e-commerce SEO audit?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The digital market is ever-evolving, with new SEO standards and algorithms emerging regularly. An SEO audit is critical because it helps you:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Identify problems<\/b><span style=\"font-weight: 400;\">: Discover technical issues, outdated content, or SEO strategies that may be hindering your site\u2019s performance.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Enhance user experience<\/b><span style=\"font-weight: 400;\">: Optimization does not mean just going well with search engines. Improving your site\u2019s SEO enhances the overall user experience, which can lead to higher conversion rates.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Stay ahead of the competition<\/b><span style=\"font-weight: 400;\">: Regular audits ensure that your store adapts to the latest SEO practices and remains ahead of other market players.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Step-by-step_guide_for_an_e-commerce_SEO_audit\"><\/span><span style=\"font-weight: 400;\">Step-by-step guide for an e-commerce SEO audit<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, let&#8217;s explore the process of conducting an e-commerce SEO audit. These steps will guide you in optimizing your online store for better search engine performance.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 1: Keyword analysis<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The foundation of SEO is keywords. Begin your audit by analyzing the keywords your site currently targets.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tools like Google Analytics and Google Search Console can provide insights into which keywords drive traffic and lead to conversions, and which are underperforming.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at the search volume, competition, and relevance of your keywords to ensure they align with what your potential customers are searching for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This analysis helps refine your SEO strategy to target more effective keywords, thereby attracting more qualified traffic.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 2: Product page optimization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Product pages are where transactions happen, so they must be meticulously optimized.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check each page for the following.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>SEO-friendly titles and meta descriptions<\/b><span style=\"font-weight: 400;\">: Ensure they include keywords and are compelling enough to encourage clicks from SERPs.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Quality images with Alt text<\/b><span style=\"font-weight: 400;\">: Images should be high resolution and tagged with descriptive, keyword-rich alt text to improve visibility in image searches.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Detailed product descriptions<\/b><span style=\"font-weight: 400;\">: Use natural language to incorporate keywords and provide value to the reader. Descriptions should answer potential questions a buyer might have, reducing barriers to purchase.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Step 3: User experience evaluation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A positive user experience (UX) is vital for keeping visitors on your site and converting them into customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assess your website\u2019s navigation and overall design. Can visitors easily find what they&#8217;re looking for? Is the checkout process straightforward and quick?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, ensure your site is mobile-friendly, as a significant portion of online shopping is done via mobile devices. Tools like Google&#8217;s Mobile Usability report in Search Console can help evaluate this aspect.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 4: Link and image check<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">During your audit, use tools like Screaming Frog to scan for broken links and missing images. Broken links disrupt the user experience and can harm your SEO by stopping search engine crawlers from indexing your site correctly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, missing images can lead to a lack of engagement and reduced trustworthiness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Repairing these links and replacing or updating images will boost the user experience and SEO performance.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 5: Speed and performance analysis<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Page speed influences both your SERP rankings and user satisfaction. A slow website can frustrate users, leading them to leave before making a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilize Google\u2019s PageSpeed Insights to analyze the speed of your site on both desktop and mobile. The tool provides specific recommendations for improving your site&#8217;s performance, such as optimizing images, minifying CSS, and reducing server response times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So<\/span><b>, <\/b><span style=\"font-weight: 400;\">conducting an E-commerce SEO audit is crucial for identifying weak spots in your strategy and enhancing the overall effectiveness of your online store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <a href=\"https:\/\/tossdown.com\/\">tossdown<\/a>, we offer expert E-commerce SEO services to boost your online store&#8217;s visibility and sales. We are here to assist you with audits and strategic improvements, ensuring your business excels in the digital marketplace.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The visibility of your online store can make or break your business.\u00a0But what really determines whether customers find you in the vast online marketplace? Well, it all boils down to how well your store is optimized for search engines.\u00a0That&#8217;s exactly why you need an e-commerce SEO audit.\u00a0 Your store\u2019s online visibility is largely influenced by [&hellip;]<\/p>\n","protected":false},"author":206,"featured_media":708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-706","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to run an e-commerce SEO audit for your online store<\/title>\n<meta name=\"description\" content=\"Boost the visibility of your online store with our comprehensive guide on conducting an effective e-commerce SEO audit for improved traffic and sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to run an e-commerce SEO audit for your online store\" \/>\n<meta property=\"og:description\" content=\"Boost the visibility of your online store with our comprehensive guide on conducting an effective e-commerce SEO audit for improved traffic and sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/\" \/>\n<meta property=\"og:site_name\" content=\"tossdown\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-29T11:56:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-27T10:37:05+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/tossdown.com\/blog\/wp-content\/uploads\/sites\/7\/2024\/04\/tossdown-SEO-banner--scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tossdown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tossdown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/\",\"url\":\"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/\",\"name\":\"How to run an e-commerce SEO audit for your online store\",\"isPartOf\":{\"@id\":\"https:\/\/tossdown.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tossdown.com\/blog\/wp-content\/uploads\/sites\/7\/2024\/04\/tossdown-SEO-banner--scaled.jpg\",\"datePublished\":\"2024-04-29T11:56:52+00:00\",\"dateModified\":\"2024-05-27T10:37:05+00:00\",\"author\":{\"@id\":\"https:\/\/tossdown.com\/blog\/#\/schema\/person\/de68890cde6c3909aba033eeeb400802\"},\"description\":\"Boost the visibility of your online store with our comprehensive guide on conducting an effective e-commerce SEO audit for improved traffic and sales.\",\"breadcrumb\":{\"@id\":\"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/#primaryimage\",\"url\":\"https:\/\/tossdown.com\/blog\/wp-content\/uploads\/sites\/7\/2024\/04\/tossdown-SEO-banner--scaled.jpg\",\"contentUrl\":\"https:\/\/tossdown.com\/blog\/wp-content\/uploads\/sites\/7\/2024\/04\/tossdown-SEO-banner--scaled.jpg\",\"width\":2560,\"height\":1280,\"caption\":\"tossdown SEO banner\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tossdown.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to run an e-commerce SEO audit for your online store\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tossdown.com\/blog\/#website\",\"url\":\"https:\/\/tossdown.com\/blog\/\",\"name\":\"tossdown\",\"description\":\"eCommerce Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tossdown.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/tossdown.com\/blog\/#\/schema\/person\/de68890cde6c3909aba033eeeb400802\",\"name\":\"tossdown\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tossdown.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aa7a5d0699ac2ed6fe3ec360e4fe1cd6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aa7a5d0699ac2ed6fe3ec360e4fe1cd6?s=96&d=mm&r=g\",\"caption\":\"tossdown\"},\"url\":\"https:\/\/tossdown.com\/blog\/author\/tdblog\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to run an e-commerce SEO audit for your online store","description":"Boost the visibility of your online store with our comprehensive guide on conducting an effective e-commerce SEO audit for improved traffic and sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/","og_locale":"en_US","og_type":"article","og_title":"How to run an e-commerce SEO audit for your online store","og_description":"Boost the visibility of your online store with our comprehensive guide on conducting an effective e-commerce SEO audit for improved traffic and sales.","og_url":"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/","og_site_name":"tossdown","article_published_time":"2024-04-29T11:56:52+00:00","article_modified_time":"2024-05-27T10:37:05+00:00","og_image":[{"width":2560,"height":1280,"url":"http:\/\/tossdown.com\/blog\/wp-content\/uploads\/sites\/7\/2024\/04\/tossdown-SEO-banner--scaled.jpg","type":"image\/jpeg"}],"author":"tossdown","twitter_card":"summary_large_image","twitter_misc":{"Written by":"tossdown","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/","url":"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/","name":"How to run an e-commerce SEO audit for your online store","isPartOf":{"@id":"https:\/\/tossdown.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/#primaryimage"},"image":{"@id":"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/#primaryimage"},"thumbnailUrl":"https:\/\/tossdown.com\/blog\/wp-content\/uploads\/sites\/7\/2024\/04\/tossdown-SEO-banner--scaled.jpg","datePublished":"2024-04-29T11:56:52+00:00","dateModified":"2024-05-27T10:37:05+00:00","author":{"@id":"https:\/\/tossdown.com\/blog\/#\/schema\/person\/de68890cde6c3909aba033eeeb400802"},"description":"Boost the visibility of your online store with our comprehensive guide on conducting an effective e-commerce SEO audit for improved traffic and sales.","breadcrumb":{"@id":"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/#primaryimage","url":"https:\/\/tossdown.com\/blog\/wp-content\/uploads\/sites\/7\/2024\/04\/tossdown-SEO-banner--scaled.jpg","contentUrl":"https:\/\/tossdown.com\/blog\/wp-content\/uploads\/sites\/7\/2024\/04\/tossdown-SEO-banner--scaled.jpg","width":2560,"height":1280,"caption":"tossdown SEO banner"},{"@type":"BreadcrumbList","@id":"https:\/\/tossdown.com\/blog\/how-to-run-an-e-commerce-seo-audit-for-your-online-store\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tossdown.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to run an e-commerce SEO audit for your online store"}]},{"@type":"WebSite","@id":"https:\/\/tossdown.com\/blog\/#website","url":"https:\/\/tossdown.com\/blog\/","name":"tossdown","description":"eCommerce Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tossdown.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/tossdown.com\/blog\/#\/schema\/person\/de68890cde6c3909aba033eeeb400802","name":"tossdown","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tossdown.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aa7a5d0699ac2ed6fe3ec360e4fe1cd6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa7a5d0699ac2ed6fe3ec360e4fe1cd6?s=96&d=mm&r=g","caption":"tossdown"},"url":"https:\/\/tossdown.com\/blog\/author\/tdblog\/"}]}},"_links":{"self":[{"href":"https:\/\/tossdown.com\/blog\/wp-json\/wp\/v2\/posts\/706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tossdown.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tossdown.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tossdown.com\/blog\/wp-json\/wp\/v2\/users\/206"}],"replies":[{"embeddable":true,"href":"https:\/\/tossdown.com\/blog\/wp-json\/wp\/v2\/comments?post=706"}],"version-history":[{"count":2,"href":"https:\/\/tossdown.com\/blog\/wp-json\/wp\/v2\/posts\/706\/revisions"}],"predecessor-version":[{"id":711,"href":"https:\/\/tossdown.com\/blog\/wp-json\/wp\/v2\/posts\/706\/revisions\/711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tossdown.com\/blog\/wp-json\/wp\/v2\/media\/708"}],"wp:attachment":[{"href":"https:\/\/tossdown.com\/blog\/wp-json\/wp\/v2\/media?parent=706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tossdown.com\/blog\/wp-json\/wp\/v2\/categories?post=706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tossdown.com\/blog\/wp-json\/wp\/v2\/tags?post=706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}