How an international dessert chain turned walk-in guests into permanent fans
See how a popular quick-service dessert brand used a simple mini-game to take complete ownership of their customer's data, instantly turning anonymous walk-ins into a direct, permanent customer base.
The Relationship Gap
Without a direct-to-consumer digital touchpoint, thousands of in-store transactions remained completely anonymous each week.
No Direct Relationship
Lots of people bought desserts at the counter, but the restaurant had no way to collect their contact info or reach out to them after they left.
The Offline Data Blindspot
Thousands of walk-in customers placed orders daily, but their data simply disappeared into thin air.
Ignored Surveys
Paper feedback cards and static table tents were boring, so guests completely ignored them.
The Spin-to-win game
Instead of forcing guests to fill out dry, boring feedback forms, the dessert chain gave them a fun reason to connect right at the counter: an interactive, browser-based "Spin-to-Win" game.
By scanning a QR code placed right at the register, guests could instantly play a quick game to unlock a reward. In exchange for the fun experience and an instant deal, guests shared their basic contact details.
The Customer Journey
Guest Walked In
A customer stepped up to the counter and saw an inviting prompt.
Scanned QR Code
A quick smartphone scan opened a custom web page in seconds, no app download needed.
Built Relationship
The guest entered their basic info to play and unlock the reward.
Played the Game
They played an interactive, halloween themed spin-the-wheel game.
Won a Reward
The system instantly generated a unique discount coupon linked to their profile.
Redeemed Instantly at Counter
The guest showed the winning voucher to the cashier and claimed their deal on the spot.
Saved to CRM
The guest's contact info went straight into the company's private database.
Drove Repeat Sales
The brand used direct SMS and email campaigns to invite guests back again and again.
High-performing Tools Built by tossdown
Built to work together, these tools made the gamified experience feel quick for guests and practical for the restaurant team.
Spin-to-Win Game
Fun, interactive web app that get customers participating instantly.
Instant Data Capture
Fast, hassle-free verification tools to grab contact details smoothly.
Smart Spend Controls
Customizable offer conditions and minimum spend settings to ensure rewards stay balanced and effective.
Live Register Verification
Built-in cashier tools to verify and clear codes so prizes can't be reused.
Owned Customer CRM
A private database where the brand owns 100% of its customer data.
Direct Outreach Tools
Built-in SMS and email channels to run targeted marketing campaigns.
The Impact Created
The campaign established absolute relationship ownership, not just a fleeting promotional moment.
Before tossdown
Guests left the store completely anonymous
—Zero insight into customer habits or preferences
—Limited ways to engage guests in-store
—No direct way to send marketing offers to past guests
—Boring surveys that got minimal responses
—After tossdown
Counter visitors convert directly into verified contacts
Complete ownership and clear insights over guest data
Direct marketing channels to reach past guests anytime
A repeatable marketing system to fill seats during slow hours
Fun, gamified experiences that boost engagement by 200%
Stop letting your guest relationships walk out the door.
Take absolute ownership of your counter traffic and build a direct line to your guests that no third-party platform can middleman.
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