And Shawarma – Establishing Mediterranean Dominance
Serves authentic Lebanese shawarma with a zesty Mediterranean twist. New concept with multi-location franchise plan in place.
The Challenge
And Shawarma entered the high-competition Maryland and Manassas markets as a new concept. The brand faced low initial awareness and the daunting task of competing against established local Mediterranean eateries while fulfilling a multi-location franchise plan.
Initial entry into markets with high local shawarma competition. Low organic brand awareness in expansion zones like Maryland. Establishing credibility for a new, scalable franchise concept. Driving consistent foot traffic to new physical locations.
The Solution
Search Precision
Ran hyper-targeted Google Search and Meta ads focusing on "shawarma near me" and halal-based keywords to capture immediate local hunger intent.
Future-Ready Web
Launched new websites optimized for geo-search and ChatGPT readiness, ensuring the brand stays visible across emerging AI search platforms.
Influencer Content
Engaged local influencers for authentic content production, building rapid trust and credibility for the new Lebanese concept in expansion zones.
Ready to dominate your local market?
Scale your multi-location restaurant brand with the same digital precision we used to grow And Shawarma.