Iqbal Foods – Modernizing the Ethnic Grocery Experience
A leading ethnic supermarket chain with multiple locations across Ontario, serving diverse communities with groceries, meat, fresh foods, and specialty imports.
The Challenge
Iqbal Foods needed to compete with mainstream big-box grocers while standing out as the go-to ethnic supermarket in each neighborhood. The goal was to boost store-level visibility on Google, drive more in-store traffic, and engage customers through high-performance digital channels.
Competing with global big-box grocery chains. Driving measurable in-store traffic across multiple Ontario locations. Engaging diverse communities through localized digital marketing. Transitioning to a robust multi-location eCommerce model.
The Solution
GBP Optimization
Claimed and optimized all Google Business Profiles for multiple stores (photos, hours, reviews), ensuring a perfect first impression for local searchers.
Localized Ad Strategy
Ran localized Meta ads highlighting weekly flyers and store-specific promotions to drive high-intent shoppers into physical locations.
eCommerce Ecosystem
Designed and launched a custom website and mobile app for multi-location eCommerce, optimized for "halal grocery near me" SEO searches.
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