The Big Apple – Modernizing an Ontario Landmark
A well-known Ontario landmark and bakery brand, famous for its giant roadside apple and fresh pies. Operates as a retail, dining, and tourist attraction with strong seasonal traffic.
The Challenge
Despite strong brand recognition, The Big Apple needed to modernize its digital presence and convert online audiences into in-store visits and online pie orders. They required a system that could handle high seasonal traffic and bridge the gap between their physical landmark and digital growth.
Modernizing digital presence to match brand popularity. Converting massive offline foot traffic into a loyal online audience. Scaling seasonal eCommerce sales for world-famous pies. Data-driven expansion for pickup locations in key markets like Toronto.
The Solution
Storytelling Content
Developed a rigorous social media calendar focused on brand heritage and menu highlights, significantly boosting active engagement and brand loyalty.
Conversion Optimization
Re-engineered the website for mobile-first users, integrating strong CTAs that successfully scaled online pie orders from zero to thousands.
Toronto Expansion
Leveraged search and audience data to establish a strategic pickup location in Toronto, capturing high-intent customers outside their immediate landmark area.
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